Simple or Not brand, founded by Ayşen Işıkmen in 2020, builds its collections on "simplicity" and "elegance", while interpreting these designs by interpreting the clothing forms used in ready-to-wear with leather and suede. The mathematics of the collections and the brand name arises from the contrast (or not) that this search for simplicity and elegance creates with the reinterpretation of ready-made forms.

Simple or Not, which takes its inspiration from the Greek Goddesses, medieval and Modern Age architecture and the unique colors of nature, brings its designs to life with “high segment” leather quality and craftsmanship of master tailors.

The aim of the brand is to make its collections sustainable, timeless and environmentally friendly; To ensure that the resulting products are in a way that the buyers can use with all their combinations, and more importantly, they feel comfortable and special when they wear them.

Simple or Not, which focuses on conscious consumption with long-lasting and conscious designs, prefers to use only the skins of adult livestock. Leather and fur of game animals will not be used. In the following collections, it is aimed to use nature-friendly vegan leathers produced from wood and fruit fibers.